What does Miniso stand for?

MINISO ( simplified Chinese: 名 创 优 品; traditional Chinese: 名 創 優 品; pinyin: Míngchuàng Yōupǐn) is a Chinese low-cost retailer and variety store chain that specializes in household and consumer goods including cosmetics, stationery, toys, and kitchenware.

Who is Miniso Group Holding Limited?

MINISO Group Holding Limited, an investment holding company, engages in the retail and wholesale of lifestyle products and pop toy products in China, Asia, the United States, and Europe.

Where is Miniso headquartered?

Its headquarters are in Liwan District, Guangzhou under its Chinese holding company Aiyaya. In 2016, the company's sales revenue reached $1.5 billion. In March 2019, MINISO began a collaboration with Marvel Entertainment to sell its branded products.